YouTube Partner Programme: monetise an eligible channel

Creators with original videos can apply once their channel meets the programme’s current requirements. Building an audience takes time, and acceptance or ad income is not guaranteed.

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How it works

The YouTube Partner Programme is a possible route to earning from original videos once a channel meets its eligibility requirements. The substantial work comes first: making videos people want to watch and building an audience. Review YouTube’s current thresholds and policies before treating monetisation as a plan, because approval and ad revenue are not guaranteed.

If you are starting from scratch, make videos because you have a subject and an audience in mind, not solely for adverts. Monetisation becomes relevant after you meet the programme requirements and the channel is accepted.

At a glance

Reward
Ad revenue varies
Required spend
No required spend
Time needed
Ongoing
Eligibility
Eligible channels meeting current programme rules
How you receive it
YouTube creator payment

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Community comments

SaverSteve

Very honest summary. Takes consistent uploading and patience to reach 1,000 subs and 4,000 watch hours, but once monetised the passive ad revenue is solid.

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